Brand identity work for Glide at Brooklyn Bridge Park – Brooklyn’s most exciting winter destination.

A premier winter attraction offering ice skating under a quintessential New York landmark, Glide at Brooklyn Bridge Park was a source of joy, movement and core memories for the borough of Brooklyn in New York City. Glide operated over the winter season in 2023-24 for residents and visitors alike to enjoy.

The logo was custom-drawn to represent the fluidity of ice skating and the personality of the community, while the color palette and other core elements reflected a wintery charm fused with the iconic Brooklyn Bridge.

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