In the summer of 2024, the Brooklyn Nets unveiled an identity refresh, which included updates and refinements to two existing logos, the addition of the “BROOKLYN” uniform wordmark as an official team logo, as well as the introduction of a brand new mark.

Dubbed “Nets Thread”, the logo was hand-drawn and meticulously crafted over the course of several months – with all research and development done internal.

A throughline of hoops with nods to Brooklyn’s unique style – our first standalone Nets logo, stylized for the borough. SWIIIISSSSH.