The Nets’ primary objective for this campaign was to discover, cultivate and inspire Nets fans in France and build a real connection to the French consumer. We built this campaign to drive energy around Brooklyn and the Nets, climaxing with a city and cultural takeover when the team arrives in Paris. Looking to galvanize our audience while championing and connecting our key pillars – basketball, fashion, food, music and the arts, we generated millions of impressions, reached new audiences and energized existing and new consumers. Our multi-pronged digital approach and physical activations in Paris were critical to the success of the campaign.